Ms Cheah read a Bachelor of Science (Honours) degree in Pure Accounting at the University of Hull, United Kingdom. She attended the MBA course in Imperial College, London. She brings with her an extensive professional experience in audit, financial management and investment management in both United Kingdom and Malaysia.

Ms Cheah has a long track record in delivering equity investment performance and awards. She began her fund management career in 1994 with a local bank and has accumulated substantial experience since then in the capital markets basically as a value investor. Between 2001-2008, she was the Chief Investment Officer for Prudential Fund Management Berhad.

Ms Cheah rejoined Prudential Fund Management in November 2010 as Deputy Chief Executive Officer and Head of Investments. 

She was appointed as the Chief Executive Officer on 17 December 2010 and to the Board of Director on 10 January 2011.

Hiten Asher joined PFMB in February 2010 and is the Chief Financial Officer and Chief Operating Officer. He is responsible for the company’s Strategic Planning, Finance, Risk Management, Fund Accounting, Investors Operations, IT, Customer/Distributor Services and Performance Analyses functions. He brings to the company over 12 years of financial management experience in the fund businesses covering India, Singapore, United Arab Emirates and now Malaysia. Prior to this, Hiten held a dual position as Chief Financial Officer of Prudential Asset Management Limited, UAE and Director, Business Management of Prudential Asset Management (Singapore) Limited, Singapore.

Hiten is a Chartered Accountant from the Institute of Chartered Accountants of India.

Adeline joined PFMB in March 2003 as client portfolio manager responsible for business development and also investment advice to high net worth individuals and corporations. Her last position was Head Institutional Sales. Presently, she is responsible for heading the company distribution channels covering Institutional Sales, Wealth Management and Financial Institutions.

Prior to PFMB she has spent 6 years with a financial institution in sales by advising clients on banking services and subsequently heading six distribution outlets in hypermarket.

She holds a Degree in Bachelor of Commerce majoring in accounting from La Trobe University, Melbourne.

Judy Yap is the Head of Strategic Marketing and Communications and is responsible for the functions of Marketing, Communication and Investment Marketing. Judy's career in Prudential began in 2001 as Head of Brands and Communications. She brings with her more than 13 years experience in the unit trust industry, in the field of Marketing and Communications.

Judy holds a Bachelor of Management Studies Degree (Majoring in Marketing and Communications) with Honours from the University of Waikato, New Zealand.

Philip joined PFMB in January 2011 and has 20 years' HR generalist experience in a variety of industries in both local and multinational corporations. These industries include leisure, construction telecomunications, pharmaceuticals and banking.

He has a B.Sc. (Econ.) Honours degree in Accounting & Finance from the London School of Economics and an MBA in HR Management from the University of Malaya. In addition he is a certified trainer with the Human Resource Development Corporation of Malaysia.

Philip is in overall charge of PFMB's HR and administration functions, being responsible for recruitment & selection, learning & development, employee/industrial relations, compensation & benefits as well as general office administration.

Ilene Chong came on board Prudential Fund Management Berhad on 1st January 2008 as Head of Fixed Income. Prior to this, she was the Head of Fixed Income at Prudential Assurance Malaysia Berhad where she managed Fixed Income portfolios since 1997 and has more than 7 years of experience in actuarial work. Ilene holds a Bachelor of Science (First Class Hons) degree from the University of Malaya, is professionally qualified as an Associate of the Society of Actuaries USA, as a CFA Charterholder of the CFA Institute USA and is also a member of the Persatuan Pasaran Kewangan Malaysia.

Ilene Chong obtained her Capital Markets and Services Representative license in January 2008 from the Securities Commission Malaysia.

Yvonne Tan Hong Yean joined PFMB on 1 December 2006 as Senior Fund Manager. She holds a BSc (First Honours) from University Putra Malaysia. She graduated from the Association of International Accountants (UK) in 1993. She is a CFA Charterholder since September 1998.

Ms. Tan has 16 years of experience in the investment industry comprising 10 years in fund management and 6 years in investment research. Prior to joining PFMB, she was a Senior Investment Manager in one of the leading multinational insurance companies where she managed several funds totalling to almost RM 1 billion. She is also one of the pioneers of Corston Smith Asset Management Pte Ltd, Singapore and Bumiwerks Asset Management Sdn Bhd.

Ms. Tan obtained her Capital Markets and Services Representative license in March 2006 from the Securities Commission Malaysia.

Ng Bee Ting joined PFMB in April 2007 as Director and Head of Direct Sales for Private and Institutional Asset Management.

Presently as Head of Product Strategy & Management, she is responsible for driving the Company’s product development and marketing strategies for unit trusts, private mandates and investment-linked funds. Bee Ting has over 14 years of experience in the financial services industry, covering both banking and funds business.

Prior to PFMB, Bee Ting was the Head of Priority Banking with a local bank, overseeing 10 Priority Banking Centers throughout the country. The business focus was on wealth management products.

She holds an Honours Degree in Bachelor of Arts from Universiti Kebangsaan Malaysia and a Diploma in Marketing with an MCIM membership from the The Chartered Institute of Marketing, United Kingdom. Bee Ting obtained her Capital Markets and Services Representative license in May 2009 from the Securities Commission Malaysia.