Chief Sales and Marketing Officer
Yap Siok Hoon joined Eastspring Investments Berhad (“Company”) in November 2013 as chief sales and marketing officer, responsible for the development and execution of the Company’s distribution, product and marketing strategies. Siok Hoon brings with her more than twenty (20) years of financial industry experience covering retail and institutional business development, sales and marketing, distribution channel development, training and product development. Prior to joining the Company, Siok Hoon was head of the retail client solutions and services group of a well established fund management company in Malaysia, overseeing the management company’s retail unit trust business. She started her career with Hong Leong Asset Management Berhad (HLAM) in April 1997 and has held many senior management positions, ultimately rising to a position of general manager, client solutions group in 2011. Siok Hoon holds a Bachelor (First Class Honours) in Business Administration degree from Universiti Utara Malaysia.