KEY MANAGEMENT STAFF




Lynn Cheah Lee Ling
Chief Executive Officer
Chen Fan Fai
Chief Investment Officer, Country Head
Hiten Asher
Chief Financial Officer
Nor Azlina Mohd Akhir
Chief Risk and Compliance Officer
Yap Siok Hoon
Chief Sales and Marketing Officer

Lynn Cheah Lee Ling
Chief Executive Officer

Ms Cheah read a Bachelor of Science (Honours) degree in Pure Accounting at the University of Hull, United Kingdom. She attended the MBA course in Imperial College, London. She brings with her an extensive professional experience in audit, financial management and investment management in both United Kingdom and Malaysia.

Ms Cheah has a long track record in delivering equity investment performance and awards. She began her fund management career in 1994 with a local bank and has accumulated substantial experience since then in the capital markets basically as a value investor. Between 2001-2008, she was the Chief Investment Officer for Eastspring Investments (then known as Prudential Fund Management Berhad).

Ms Cheah rejoined Eastspring Investments in November 2010 as Deputy Chief Executive Officer and Head of Investments. 

She was appointed as the Chief Executive Officer on 17 December 2010 and to the Board of Director on 10 January 2011.

Chen Fan Fai
Chief Investment Officer, Country Head

Chen Fan Fai joined Eastspring Investments Berhad in February 2013 as Chief Investment Officer, Country Head.

He started his career in the asset management industry in 1990 as an analyst with UOB Asset Management Limited. Since then he has held several senior investment positions in local and regional asset management companies. Prior to his appointment at Eastspring Investments Berhad, Fan Fai was the Director of investment at a well-established fund management company in Malaysia, overseeing the equity portfolios for statutory bodies, private pensions, corporate and unit trust funds.

Fan Fai holds a Bachelor degree in Engineering from Royal Melbourne Institute of Technology (RMIT), Australia, an MBA degree from Loyola University of Chicago, USA, and Master of Science degree (Accountancy) from University of Illinois, USA. He obtained his Capital Markets and Services Representative’s license in 2004 from the Securities Commission Malaysia (SC).

Hiten Asher
Chief Financial Officer

Hiten Asher joined Eastspring Investments in February 2010 and is the Chief Financial Officer. He is responsible for the company’s Strategic Planning & Finance functions. He brings to the company over 12 years of financial management experience in the fund businesses covering India, Singapore, United Arab Emirates and now Malaysia. Prior to this, Hiten held a dual position as Chief Financial Officer of Prudential Asset Management Limited, UAE and Director, Business Management of Prudential Asset Management (Singapore) Limited, Singapore.

Hiten is a Chartered Accountant from the Institute of Chartered Accountants of India.

Nor Azlina Mohd Akhir
Chief Risk and Compliance Officer

Nor Azlina joined Eastspring Investments Berhad (“Company”) in July 2012.

 

As the Company’s Chief Risk and Compliance Officer, she is responsible for the Company's legal, compliance and risk management functions. She brings to the Company over 12 years of working experience in the financial services industry, specializing in the areas of regulatory risk, regulatory compliance, audit and business processes.

 

Prior to joining the Company, she was attached to one of Malaysia's leading investment banking groups as the Senior Vice President and Head of Compliance for its unit trust and investment management businesses in Malaysia as well as regionally in Singapore, Indonesia and Hong Kong. She was also previously attached to one of the largest foreign banks in Malaysia, where she was responsible for the regulatory compliance functions of its conventional and Islamic banking businesses. Her other past experiences include auditing of various financial institutions and investment management companies during her tenure with one of the big four international public accounting firms.

 

Nor Azlina is a Chartered Accountant in Malaysia, a member of the Malaysian Institute of Accountants and holds a Bachelor of Accounting (Honours) from the University of Malaya.

 

Yap Siok Hoon
Chief Sales and Marketing Officer

Yap Siok Hoon joined the Company in November 2013 as Chief Sales and Marketing Officer, responsible for the development and execution of Eastspring Investment Berhad’s distribution, product and marketing strategies.

Siok Hoon brings with her more than 16 years of financial industry experience covering retail and institutional business development, sales and marketing, distribution channel development, training and product development.

Prior to joining Eastspring Investments Berhad, Ms Yap was Head of the Retail Client Solutions & Services Group of a well established fund management company in Malaysia, overseeing the manager’s retail unit trust business. She started her career with Hong Leong Asset Management (HLAM) in April 1997 and has held many senior management positions, ultimately rising to a position of General Manager, Client Solutions Group in 2011

Siok Hoon holds a Bachelor (First Class Honours) in Business Administration degree from Universiti Utara Malaysia.

Eastspring Investments Berhad is an indirect subsidiary of Prudential plc, a company incorporated in the United Kingdom. Neither Eastspring Investments Berhad nor Prudential plc is affiliated with Prudential Financial Inc, a company whose principal place of business is in the United States of America.
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Before investing, we recommend that you read and understand the relevant fund's Prospectus and Supplemental Prospectus(es), if any. A copy of the Prudential Master Prospectus dated 15 July 2014, has been registered and lodged with the Securities Commission, who takes no responsibility for its contents. There are fees and expenses involved in investing in the funds. We suggest that you consider these charges carefully prior to making an investment. Past performance and income distributions are not guaranteed and may not be reflective of future performance and income distributions. Unit prices and income distributions, if any, may fall and rise.